The Reason Why You Feel Hungry When You See The Color Red

It is quite obvious that the food’s look affect how much we will eat. Aesthetics are important when it comes to anything, especially food. Think about it; when you order something, which one do you choose: high-quality food picture or pale food picture? You would almost definitely want to eat the food in the nicer picture because it whets your appetite. And apparently, the color also plays a big part in what makes you feel hungrier. There are certain shades that will made you want to eat more than others, and red is one of those. So why do you feel hungry when you see the color red?

If you discern all fast-food restaurants have a red logo. For instance McDonald's, Burger King, KFC, Domino’s Pizza, Wendy’s… You'd think there's gotta be a reason for this, but actually, this belief is not based on any reality in science.

Like a lot of psychological science, the question of whether the color red makes people want to eat more is hard to answer with a simple yes or no.

There is a popular theory that the restaurant companies like McDonald’s, Burger King, KFC use red things in this way people will be more hungry and the restaurants will be able to gain customers.